We can describe ourselves in so many ways but our favourite introduction is to say we are your neighbourhood green grocer with a touch of nostalgia. In more prosaic language, it basically means we are a unique business that deals in fresh fruits and vegetable which we supply to households across Dubai in an old-fashioned way.
Formally speaking, Farmily is a project by Mithra Associates Trading LLC, a small but innovative Dubai-based company specializing in knowledge-based interventions in the food commodities trading market. The project is the brain-child of our young Sami Karimi who moved to Dubai recently from Canada and, just as he went about settling in this great city, he saw a lightbulb going off in his curious head… hence the Farmily project!
We can describe ourselves in so many ways but our favourite introduction is to say we are your neighbourhood green grocer with a touch of nostalgia. In more prosaic language, it basically means we are a unique business that deals in fresh fruits and vegetable which we supply to households across Dubai in an old-fashioned way.
Formally speaking, Farmily is a project by Mithra Associates Trading LLC, a small but innovative Dubai-based company specializing in knowledge-based interventions in the food commodities trading market. The project is the brain-child of our young Sami Karimi who moved to Dubai recently from Canada and, just as he went about settling in this great city, he saw a lightbulb going off in his curious head… hence the Farmily project!
At Farmily, we aim to serve communities across Dubai by taking daily fresh supplies of fruits and vegetables directly to neighbourhoods, providing a unique opportunity for households to purchase their required produce for everyday cooking and eating. Our temperature-controlled buses are the new trend in fresh grocery shopping – it is basically a ‘Farmers’ Market’ on wheels. We make green grocery shopping convenient and hassle free but also charming, reliable, environmentally friendly and….yes affordable.
At Farmily, we aim to serve communities across Dubai by taking daily fresh supplies of fruits and vegetables directly to neighbourhoods, providing a unique opportunity for households to purchase their required produce for everyday cooking and eating. Our temperature-controlled buses are the new trend in fresh grocery shopping – it is basically a ‘Farmers’ Market’ on wheels. We make green grocery shopping convenient and hassle free but also charming, reliable, environmentally friendly and….yes affordable.
Farmily’s business is much more than selling vegetables and fruits to households; we seek to create experiences that weave food shopping into shared experiences that nurture community spirit. We provide an opportunity for neighbours to come together during certain hours of the day and buy produce but also meet up and enjoy a brief social experience. Our trademark ‘Back to Basic’ way of doing business in residential neighbourhoods is meant to spread happiness and friendship by recreating simpler times, before the advent of the supermarket or the online delivery service…yes we are quite old fashioned.
Farmily’s business is much more than selling vegetables and fruits to households; we seek to create experiences that weave food shopping into shared experiences that nurture community spirit. We provide an opportunity for neighbours to come together during certain hours of the day and buy produce but also meet up and enjoy a brief social experience. Our trademark ‘Back to Basic’ way of doing business in residential neighbourhoods is meant to spread happiness and friendship by recreating simpler times, before the advent of the supermarket or the online delivery service…yes we are quite old fashioned.
Farmily is not about finding a small foothold in a crowded market. Our approach may be simple, but it is innovative; it is not IT-based but knowledge-based. And we do this not only because we think we can contribute something new to the fresh food industry, but also because we want to promote health, wellbeing and happiness in the society…all through the magic of fresh food.
Farmily is not about finding a small foothold in a crowded market. Our approach may be simple, but it is innovative; it is not IT-based but knowledge-based. And we do this not only because we think we can contribute something new to the fresh food industry, but also because we want to promote health, wellbeing and happiness in the society…all through the magic of fresh food.