

The Farmily concept will be rolled out primarily in gated communities and villa neighbourhoods. Access to communities and neighbourhoods is negotiated with management agencies and community representatives, most of whom agree that Farmily is much more than a mere mobile trading unit. As communities across Dubai will soon discover, having a Farmily bus in their neighbourhood is a unique service to the residents and an all-round pleasant experience.
The Farmily concept will be rolled out primarily in gated communities and villa neighbourhoods. Access to communities and neighbourhoods is negotiated with management agencies and community representatives, most of whom agree that Farmily is much more than a mere mobile trading unit. As communities across Dubai will soon discover, having a Farmily bus in their neighbourhood is a unique service to the residents and an all-round pleasant experience.


We have customized school size buses so we could stock enough fruits and vegetables and there will still be plenty of room for green shoppers on board away from the sun in Dubai’s summers. In winter, we will park the buses and create a pleasant social space around it so communities can gather for their daily green shopping experience. To keep the stocks on the buses replenished, we will have refrigerated refiller trucks going around from one location to another.
So, just as our trademark camel bells start to announce the arrival of our magical carriages across Dubai, you would know that a new experience is instore, the experience of a new ‘back to basic’ approach to fresh food shopping, away from the hassle of supermarket trips, or the soulless convenience of online shopping.
We have customized school size buses so we could stock enough fruits and vegetables and there will still be plenty of room for green shoppers on board away from the sun in Dubai’s summers. In winter, we will park the buses and create a pleasant social space around it so communities can gather for their daily green shopping experience. To keep the stocks on the buses replenished, we will have refrigerated refiller trucks going around from one location to another.
So, just as our trademark camel bells start to announce the arrival of our magical carriages across Dubai, you would know that a new experience is instore, the experience of a new ‘back to basic’ approach to fresh food shopping, away from the hassle of supermarket trips, or the soulless convenience of online shopping.


Farmily ProductsWe admit it, our inventory will be far from exhaustive. We don’t seek to replicate the supermarket on a bus. What we will do is to make sure that families buying their green groceries from us will always find a good range of all the essential fruits and vegetables they need on a day to day basis.
What’s more, in choosing which items to supply, we will never compromise on quality. And to make sure we always get the combination right, we will get regular feedback from customers on the range, sourcing and quality of our products.
Farmily ProductsWe admit it, our inventory will be far from exhaustive. We don’t seek to replicate the supermarket on a bus. What we will do is to make sure that families buying their green groceries from us will always find a good range of all the essential fruits and vegetables they need on a day to day basis.
What’s more, in choosing which items to supply, we will never compromise on quality. And to make sure we always get the combination right, we will get regular feedback from customers on the range, sourcing and quality of our products.


As we build up customer relationships, we will introduce personalized baskets to enhance the Farmily shopping experience and to cultivate good and loyal relationship with our customers. Farmily baskets are made from natural material and are aesthetically designed to ensure it is a pleasant contribution to any kitchen counter top. Our baskets can also be used by families to pre-order selected produce which can be de-livered to their door by our sales agents. We have designed our baskets uniquely to also serve as washing trays for the unwashed fruits and vegetables.

As we build up customer relationships, we will introduce personalized baskets to enhance the Farmily shopping experience and to cultivate good and loyal relationship with our customers. Farmily baskets are made from natural material and are aesthetically designed to ensure it is a pleasant contribution to any kitchen counter top. Our baskets can also be used by families to pre-order selected produce which can be de-livered to their door by our sales agents. We have designed our baskets uniquely to also serve as washing trays for the unwashed fruits and vegetables.




While brands and assets play a crucial role, the success of any enterprise truly depends on the quality and determination of its human resources. At Farmily we employ highly motivated men and women who love what they do and cannot wait to share their enthusiasm with the customers they get to serve. Our sales staff, who come from many countries and cultures of the world, have all multiple years of living and working in dubai and speak English and Arabic.

While brands and assets play a crucial role, the success of any enterprise truly depends on the quality and determination of its human resources. At Farmily we employ highly motivated men and women who love what they do and cannot wait to share their enthusiasm with the customers they get to serve. Our sales staff, who come from many countries and cultures of the world, have all multiple years of living and working in dubai and speak English and Arabic.


Customers buying fruits and vegetables from our buses will be able to pay cash in dirhams. We will also provide POS terminals for credit card purchases. As a special initiative, Farmily will issue vouchers to families and regular customers which could be redeemed with new purchases. Families could also opt for supply contracts where fresh fruits and vegetables can be supplied to them and payments received on a weekly basis. Price sheets for available products will be produced on a daily basis and made available in print and on display boards on the buses and on our website.

Customers buying fruits and vegetables from our buses will be able to pay cash in dirhams. We will also provide POS terminals for credit card purchases. As a special initiative, Farmily will issue vouchers to families and regular customers which could be redeemed with new purchases. Families could also opt for supply contracts where fresh fruits and vegetables can be supplied to them and payments received on a weekly basis. Price sheets for available products will be produced on a daily basis and made available in print and on display boards on the buses and on our website.




In a highly competitive marketplace that is today’s global economy, branding and advertising play a key role in business success. However, part of our ‘back to basic’ approach is to strip away hefty advertising costs and instead let our product and our delivery medium to the customer speak for themselves. Having said that, it would be amiss not to claim ownership of the unique branding value that every aspect of our business concept represent – from the customized buses, to baskets, to staff uniforms and, above all the intellectual property that in invested in our concept and the ideas behind it.

In a highly competitive marketplace that is today’s global economy, branding and advertising play a key role in business success. However, part of our ‘back to basic’ approach is to strip away hefty advertising costs and instead let our product and our delivery medium to the customer speak for themselves. Having said that, it would be amiss not to claim ownership of the unique branding value that every aspect of our business concept represent – from the customized buses, to baskets, to staff uniforms and, above all the intellectual property that in invested in our concept and the ideas behind it.